buy google stock: How to Buy Google Stock GOOGL? Step-by-Step Guide

buy google stock: How to Buy Google Stock GOOGL? Step-by-Step Guide

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invest in google

Google’s most recent stock split occurred at 20-for-one on July 18, 2022. It dropped their respective prices from almost $3,000 per share to around $100 per share. Most stock splits occur because a company wants to decrease their stock’s share price and increase its liquidity. Investing in any individual stock, even Google, is a risky bet. That’s why financial advisors recommend a diversified approach that involves investing in tens, if not hundreds, of stocks.

The company was co-founded by Larry Page and Sergey Brin while they were PhD students at Stanford University. They named their new search engine “Google” in a play on the word googol, meaning or one followed by 100 zeros . While I do not specifically advise you to buy Google shares of stock, this article explains how to buy stocks, using Google as an example. Neither the author nor editor held positions in the aforementioned investments at the time of publication. Two of the most common types are “market” orders and “limit” orders.


Firstrade is a low-cost leader in trading stocks, ETFs, mutual funds, and options. In addition to standard commission-free offerings of stocks, ETFs, and options, Firstrade charges no options contract fees, and offers free trading of mutual funds as well. The scoring formula for online brokers and robo-advisors takes into account over 15 factors, including account fees and minimums, investment choices, customer support and mobile app capabilities. Whether Google is a good stock to buy and is a suitable investment should be based on your risk tolerance, portfolio size, financial goals, and market experience.

How to Buy Google Stock: Investing in GOOGL (Alphabet)

Once that’s taken care of, investors should start building a diversified portfolio that isn’t too dependent on any one stock. Bearish investors point to headwinds for Google due to lawmakers’ increased interest in pursuing antitrust regulation. Google has a near stranglehold on the search engine market and accounts for a sizable portion of all online ads. Antitrust regulation could change that dynamic and cause major setbacks for Google, which relies heavily on those key areas for revenue.

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If you’ve seen large increases in value, you may want to meet with a tax professional before selling your Google stock. They can help you strategize ways to minimize any capital gains taxes you may incur. A key question for investors is how much should Google’s self-driving-car project Waymo and “Other Bets” such as the Verily Life Sciences unit figure into valuation. Google in 2021 said service fees at its Play Store would drop to 15% from 30%.

Learn more about GOOGL’s earnings and revenue performance here. In the past five year, GOOGL’s revenue has gone up by 20.6% per year. This was slower than the Internet Content & Information industry average of 22.84%. During the past five year, GOOGL’s earnings have increased by 38.12% per year. This was faster than the Internet Content & Information industry average of 24.95%. You can dive deeper into what analysts are saying on the Google stock forecast page.

This article does not constitute individualized investment advice under any circumstance. Or, maybe the money you can afford to lose is already tied up elsewhere. You don’t want to put your child’s college fund into one technology stock. Researching a company can help you see the risks — and it can highlight the potential rewards.

Also, note that past performance doesn’t guarantee future returns. To get a better sense of the company’s financials, you can start by reviewing its latest earnings reports. These documents are available in the investor-relations section of the company’s website.

How to Buy Google (GOOGL) Stock

The best way to make a smart investment decision is to have a clear sense of your financial goals for this money and how diversified your overall investments are. All of this makes investing in Google sound like a no-brainer. But when it comes to purchasing stock, some special considerations still remain — regardless of how big or small a company is.

For more information on risks and conflicts of interest, see these disclosures. Google LLC is a multinational technology company founded in 1998 by Larry Page and Sergey Brin. Google is one of the world’s most valuable brands due to its dominance in global search engine market share, data collection, and sophisticated AI tools. Aside from retirement accounts like 401s or IRAs, most investors these days own stocks through brokerage accounts. These types of investment accounts, also referred to as online trading platforms, have revolutionized investing. For better or worse, they allow everyday people to easily buy and sell stocks right from their computers or even smartphones, often with little or no commission fees.

Since the company’s first stock split in 2014, however, their prices have been pretty similar. That means you’ll ultimately be deciding whether you’d like to have a symbolic voice in Google’s corporate affairs or not. U.S. Treasuries (“T-Bill“) investing services on the Public Platform are offered by Jiko Securities, Inc. (“JSI”), a registered broker-dealer and member of FINRA & SIPC. See JSI’s FINRA BrokerCheck and Form CRS for further information. When you enable T-Bill investing on the Public platform, you open a separate brokerage account with JSI (the “Treasury Account“).


Today, you can buy shares in companies like Google – a wholly-owned subsidiary of Alphabet- fully online through low-cost brokers. If you’re working with an advisor, they can create a sale order for you. However, if you have your own broker account, simply log on, navigate to the stock’s detail page, input the number of shares or dollar amount you want to offload, and tap sell.

What is Alphabet stock price target?

Previously, he worked as a utility regulatory strategy analyst at Entergy Corporation for six years in New Orleans. As an example, if one of the stocks in your portfolio suffers from a downturn, then it may not affect all other holdings as much because they are less concentrated. This is known as “concentration risk” and can dramatically impact your portfolio without proper investing strategies and risk mitigation precautions in place.

After you have decided on the best place to buy Google stock, it’s very important to evaluate their stock before you invest, so you truly understand the risk and upside. Google stock last closed at $104.47, down 0.24% from the previous day, and has decreased 25.69% in one year. It has overperformed other stocks in the Internet Content & Information industry by 0.09 percentage points.

How to Buy Amazon Shares: Invest in AMZN Stock Today

Finbold is compensated if you access certain of the products or services offered by eToro USA LLC and/or eToro USA Securities Inc. Any testimonials contained in this communication may not be representative of the experience of other eToro customers and such testimonials are not guarantees of future performance or success. WallStreetZen does not provide financial advice and does not issue recommendations or offers to buy stock or sell any security. One way to place an order for Google stock is with a brokerage account.

Today, Google is known for more than just revolutionizing the search engine. Under its holding company, Alphabet Inc., Google’s commercial projects also now include software, cloud computing tools and even cell phones and artificial intelligence home devices. Google, one of the most recognized brands in the world, is so synonymous with search that it’s evolved into a verb. But Google is far more than a search engine, and as part of its parent company, Alphabet, it has become one of the largest technology companies in the world. Before getting set up with an online broker, beginners should ensure their personal finances are in order first. That means building an emergency fund, paying down high-interest debt and taking advantage of any retirement benefits from their employers.

Some brokers also have extensive processes or procedures they must follow for risk compliance, regulations or other reasons. The best investing apps for beginners focus on simplicity, functionality, educational and customer support and cost. I can help you find one at the bottom of this section which makes the best fit for your investing needs. US resident opens a new IBKR Pro individual or joint account receives 0.25% rate reduction on margin loans.